Paid Search Advertising Archives - Automated Marketing Group https://automatedmarketinggroup.com/category/google-adwords/ This Marketing Works Mon, 17 Jun 2024 21:51:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://automatedmarketinggroup.com/wp-content/uploads/2023/07/favicon-150x150.png Paid Search Advertising Archives - Automated Marketing Group https://automatedmarketinggroup.com/category/google-adwords/ 32 32 Understanding PPC Marketing and How It Works https://automatedmarketinggroup.com/2024/06/17/understanding-ppc-marketing-and-how-it-works/ Mon, 17 Jun 2024 21:51:27 +0000 https://automatedmarketinggroup.com/?p=6235 Pay per click (PPC) is a digital marketing term that refers to using search engines to attract visitors to specific pages on your website. This entails paying a fee whenever someone clicks a link to your website when using search terms. PPC is one of two ways to use search engines to send visitors to ... Read more

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]]> 5 Benefits of Using PPC Services https://automatedmarketinggroup.com/2023/11/06/5-benefits-of-using-ppc-services/ Mon, 06 Nov 2023 12:54:24 +0000 https://automatedmarketinggroup.com/?p=6168 Pay-per-click services are a great way to help your business reach its goals. This powerful marketing tool lets companies display ads on popular search engines like Google. However, they only pay when a user clicks on the ad. According to Marketing Evolution, 86% of people would pay more for a better customer experience as of ... Read more

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]]> Paid Search versus Search Engine Optimization https://automatedmarketinggroup.com/2016/03/06/paid-search-versus-search-engine-optimization/ Sun, 06 Mar 2016 13:32:56 +0000 http://www.longtermfix.com/?p=3753 Search Engine Optimization and Pay Per Click are two different things. Learn the difference to get the best search results for your website.

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]]> “Happy Birthday” Wishes send Personal Targeted Messages https://automatedmarketinggroup.com/2015/06/18/happy-birthday-wishes-send-personal-targeted-messages/ Thu, 18 Jun 2015 12:46:07 +0000 http://www.longtermfix.com/?p=3726 With so much information online, it's easier than ever to send targeted personal messages, like birthday wishes, as part of a brand's marketing plan.

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]]> What the Trada shut down means for your PPC Advertising https://automatedmarketinggroup.com/2015/04/01/what-the-trada-shut-down-means-for-your-ppc-advertising/ Wed, 01 Apr 2015 22:19:02 +0000 http://www.longtermfix.com/?p=3613 Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search ... Read more

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]]> Beware of these “Buzzwords” in 2015: Multiple Websites https://automatedmarketinggroup.com/2014/11/13/beware-buzzwords-2015-multiple-websites/ Thu, 13 Nov 2014 18:47:22 +0000 http://www.longtermfix.com/?p=3256 One business having multiple websites is not a good thing. We have been seeing more and more of this type of activity, especially when it comes to hiring companies to run Adwords or PPC campaigns. The keys to any successful Adwords campaign are not only optimized, well-researched keyword and ad development, but also well optimized ... Read more

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]]> Top 5 Adwords Mistakes By Small Business Owners https://automatedmarketinggroup.com/2014/08/08/top-5-adwords-mistakes-small-business-owners/ https://automatedmarketinggroup.com/2014/08/08/top-5-adwords-mistakes-small-business-owners/#comments Fri, 08 Aug 2014 20:23:57 +0000 http://www.longtermfix.com/?p=2917 Let’s face it, Adwords is a fantastic and quick way to reach potential customers. It has grown especially important for small business owners who are seeing previous methods of bringing in new customers dry up in terms of productivity. Older marketing mediums such as newspapers and yellow page ads are becoming harder to pull new ... Read more

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]]> https://automatedmarketinggroup.com/2014/08/08/top-5-adwords-mistakes-small-business-owners/feed/ 2 How Much Does Adwords Cost? https://automatedmarketinggroup.com/2014/07/15/how-much-does-adwords-cost/ https://automatedmarketinggroup.com/2014/07/15/how-much-does-adwords-cost/#comments Tue, 15 Jul 2014 22:37:52 +0000 http://www.longtermfix.com/?p=2815 How much does Adwords Cost?  This is a very common question that we hear from SME (Small to Medium sized Enterprises) businesses who have never had any kind of experience in marketing their business online or are just dipping their toe into online advertising. Before we delve into the mindset you need to have in ... Read more

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]]> https://automatedmarketinggroup.com/2014/07/15/how-much-does-adwords-cost/feed/ 3 Can Paid Search Ads Improve Brand Awareness? https://automatedmarketinggroup.com/2014/06/20/paid-search-ads-improve-brand-awareness/ https://automatedmarketinggroup.com/2014/06/20/paid-search-ads-improve-brand-awareness/#comments Fri, 20 Jun 2014 18:33:59 +0000 http://www.longtermfix.com/?p=2681 Google recently came out with the results from a study they conducted with Ipsos MediaCT in 2013 around branding and addressed the question of whether or not paid search ads improve brand awareness.  The results of the study really confirm what a lot of us in the internet marketing field have been saying for years, ... Read more

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]]> https://automatedmarketinggroup.com/2014/06/20/paid-search-ads-improve-brand-awareness/feed/ 6 Using Adwords and SEO Together For an Effective Marketing Strategy https://automatedmarketinggroup.com/2014/01/28/using-adwords-seo-together-effective-marketing-strategy/ Tue, 28 Jan 2014 22:53:31 +0000 http://www.longtermfix.com/?p=2424 Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are ... Read more

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