Comments on: Google Algorithm Updates: What You Need to Know

By: Professor .Shaka

Professor .Shaka — Wed, 01 Aug 2018 10:25:00 +0000

It’s a very nice article,Surely this will help to people of all groups. I Appreciate for your work,Keep move on with new articles providing useful information.

By: Julia

Julia — Thu, 03 Jul 2014 18:50:00 +0000

In reply to Larry Bloodworth. Larry- Great insight! Google is very complicated and it is important to know how to keep your website visible to Google users after algorithm updates. Many of our clients trust us to manage their PPC campaigns because keywords can be expensive sometimes. Offering advice on keyword pricing and managing campaigns is key in helping our clients get a return on their investment in Google Ads.

By: Larry Bloodworth

Larry Bloodworth — Thu, 03 Jul 2014 18:07:00 +0000

In reply to Eric.

Eric,
Not a problem. Check out “second bid auction” in Wikipedia and that’s how we got to the top of our market in PPC is by knowing the top secret. We simply bought our way to the top without knowing doodly about web design or SEO or very little about SEM before I read Matt’s patents. Now, the big challenge is working on getting our cost per click down.

By: Eric

Eric — Thu, 03 Jul 2014 16:17:00 +0000

In reply to Larry Bloodworth. That is a great take on this subject matter Larry, and one I hadn't considered. Thanks for the comment and keep lending your take on these postings

By: Larry Bloodworth

Larry Bloodworth — Wed, 02 Jul 2014 22:10:00 +0000

Why try to reverse engineer the algorithms? While Matt Cutts official job title is the head of the Webspam team, the reason he is at that position is because he holds the most patents on search technology at the United States Patent and Trademark Office (USPTO). Just do a search on Matt Cutts’ name at the USPTO or use Google’s patent search and you’ll see that Matt holds around 50 patents on search technology. Whenever ANYBODY obtains a U.S. patent, you have to show how it works, in writing, and if it’s mechanical, provide a drawing. Many times, if it’s a computer program, a flowchart is in order. But whatever the case, you have to explain yourself.

Google is not one single algorithm, but multiple algorithms built upon others. Bottom line, go read Matt’s patents and it will become crystal clear how Google works and you will see that there are so many variables and the biggest variable when it comes to PPC’s top listing is the next highest bidder.